Because you didn't want the exact (albeit artificial) flavor of beef, but rather only a "beef type flavor" in your prepackaged shelf-stable roast beef and potatoes meal.
Apparently it takes an amazing hybrid of soybeans, corn and wheat to make this happen. Plus onion powder.
What I am confused by, is what differentiates "beef type flavor" from the next ingredient, "flavoring" - and really, what other flavors do you actually want in there? Potato? Carrot? Onion? All those are already in there... plus of course, MSG, for umami nom nom nom goodness.
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